What is Digital Marketing? Types of Digital Marketing Channels

Do you know about digital marketing?

Well, before we go into the detailed study of digital marketing and to learn about its tactics , let’s first go over meaning of digital marketing what it is?

What is digital marketing?

Digital marketing is the way to perform action of selling products and offer services through different channels such as Social media, SEO, email, and mobile apps. Basically digital marketing deals with all types of electronic devices and digital tools. Which can be done online or offline, In fact, both are important for a well – rounded digital marketing strategy.

Digital marketing became popular with the advent of the internet in 1990s. One of the biggest challenges which digital marketers face is how to set themselves apart in a world that is oversaturated with digital marketing ads.

Types of digital marketing Channels.

Digital marketing channels are platforms that you can use to perform & reach your target audience and to provide information about your brand, product or service. Some digital marketing channels are more suitable for certain types of audiences. Such as, you must know which digital marketing channel to use and then implement the best practices to achieve a perfect goal.

These are effective digital marketing channels.

  • Websites
  • Email
  • SEO
  • Paid search (SEM)
  • Mobile Apps
  • Display ads
  • Affiliate marketing

Your website is the first and foremost tool for your business as it provides you with a platform where you can give information to your audience about your brand, products or services. Its main requirement is to give solid understanding of your target audience and effective content marketing strategy.

Read Also: Best Digital Marketing Fields To Make A Career In

It’s not only about the size of your company, when you establish a website but it also deals with online presence. In fact a study has shown that 69% of Americans are purchasing items through online services. You should invest in a website whether your business is concerned with e- commerce or not.

With the help of blog posting & announcements, you can provide a valuable content to your costumers. Because websites have many capabilities like multimedia functions where you can easily form articles and even create videos.

It can help you to increase organic traffic where people will naturally gravitate your website. And when people come to visit your website it means, that they are interested to find out more about your products and services. It makes your business more appealing to your costumers.

  1. EMAIL

Though email is not the newest technology available among trends of digital marketing. But it has the ability to support another marketing objectives. Email helps you in many ways like.

  • Emails are sent straight to user’s inbox, which allows you to deliver branded content that completes marketing purposes.
  • A series of emails sent to costumers is helpful in creating a bond and building trust with them. And to create a level of trust among them.
  • Personalize your e mail marketing campaigns. Whenever someone takes a specific action, like visiting your product pages, send them triggered emails containing the right message.
  • Reserve email for customer feedback and support. Good customer service is always a good way to increase sales. It’s about from research to reviews and problem.

Social media is performing a huge platform through which you can reach out to potential buyers by engaging them in a more personal and authorized structure. Here you must invest time in creating relationship with your target market as you try to understand the needs and interests of your costumers. It can help you in these ways.

  • Social media allows you to build a relationship with your brand followers. Through this way you can reform your company images.
  • Social media posts are easy to share, it also gives opportunities that can help you to grow your audience.
  • By including hashtags in your posts. Word spreads fast when you use the # tag, it allows people to see and involve in conversation.
  1. Organic Search (SEO)

Optimize your website with on -page and off-page Optimization. On-page SEO includes choosing the right keywords and to provide Meta description about your products. Whereas off-page SEO create signals that Google can use to rank your website.

Read Also: Digital Marketing Techniques To Boost Online

It’s important to use local SEO to market your business within nearby areas. One of the ways to do local SEO is to list your business name, address and phone number consistently across your website.


Besides using SEO, the advantage of using paid search is that your ads are shown above organic search results.  Which makes it more visible to users. Even if you have to pay for every time a user clicks on your ad, you’re still capturing that engaged searcher before they visit to see other options.

Your ads which appear on the top of SEM means instant brand exposure to reach desired target. You can also target your ads to appear in front of motivated buyers based on this location.

  1. Mobile Apps

As we all know that, the number of mobile phone users is increasing day by day, and it’s going to increase in the years to come. Because of this, it creates more sense to serve promotional content to mobile users.

Smartphone users are also spending 90% of their mobile time by using apps and games. Mobile app is becoming a profitable channel as it can collect customer data, to build marketing strategy.

Modern costumers prefers to use business methods through which they can deliver the information they want straight from their mobile devices.

Top strategies.

  • Create your mobile app. A website or app creates a positive and engaging user experience. It must contain features which includes quick loading pages , images, top to bottom scrolling, different font sizes ETC
  • You can explore technologies like QR codes that customers can scan to go to your website. In this way they can easily access or save your business details. It’s a main feature to make interaction between you and your customer more actively.

Displaying ads allows you to use different images, audio and video to communicate your advertisement in a better way. These can be shown on websites, email platforms, social media network and many other digital channels which is a kind of banner your business.

Read Also: 5 Time Tested Digital Marketing Strategies

If you talk about search ads, it is generally about the way related to search engines. Displaying your ads in a successful way depends on how well you can match your ad to the host websites audience.

How it can help you?

  • When you display your ads via Google display Network, you can gain access to millions of sites across the web, having a set of audience.
  • Your ads can compel visitors to take an action that you want them to take, whether it is related to buy your product or to download your business app.

Affiliate marketing describes the partnership between merchants and affiliate marketers to promote a product through different referrals. Affiliate marketing can be effective in generating leads and to expend Sales. It serves as a full- funnel strategy to adopt.

How it works?

  • Affiliate marketers -which is also known as publishers focused on referring your products to a vast network of audiences via different websites, social media, blogs or newsletters.
  • Affiliate marketers are like influencers to achieve user’s trust. This allows you to connect with customers who are willing to buy any product.
  • It’s quite necessary to regulate communication with your affiliates by keeping them engaged throughout the program. It can build a meaningful target with meaningful content.
  1. Video Marketing

The value of video in marketing is undeniable. Many people who are tired of their normal routine turn to usage of video not only for entertainment but also for the educational advantages. Optimizing your video content acts like a bonus gets easier by the day. These technologies can help you to reach the results and positive output through your website.

It appeals to 54%of your costumers. You can assure people to like your videos by sharing your content extensively.


Digital marketing is a vast and exciting landscape. With so many different varieties of digital marketing, there are endless possibilities for your business. It’s not necessary to adopt all types of marketing strategies.

The best way would be to rely on combining these tools and channels at your disposal and making use of what they have to offer that will help you reach your end goals.

What Is Digital Marketing-Digital Marketing Channels 2022-Prahub-Blog

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