7 lessons are learned after interviewing 65 billionaires

The nature of business has changed significantly in recent years, and therefore, those who have filled their pockets with your company have learned things that can get to be surprised.

During the past two and a half years, journalists ‘Entrepreneur’, a publication focused on the world of business, have interviewed some of the most important figures in business. Up to 65 names, among which is that of Richard Branson from Virgin Group, they have shared the most important lessons they have learned during his career.

The worker knows more than the boss

“I listen to all my employees, listen, trust them, believe in them, respect them and let them try new things. I never think I know more than them. “(Richard Branson, Virgin Group)

Although the man who changed the music industry has become a colorful character of British public life, you can not say it’s an egocentric boss or, otherwise, would not have gotten this far. Although we think that the main quality of a leader is to enjoy more than the people around him, almost superhuman knowledge, rather it is the opposite: it is able to learn from those who have a day more contact with the day of the company that the.

Start small

“Often, the people who run small businesses are happier. Typically earn more money, they are at less risk, sleep better and build something lasting, something they believe they can improve and the proud. Grow increasingly less sense. “( Seth Godin , writer, founder of Yoyodyne)

Although the appointment does not appear in the pages of ‘Entrepreneur’, but an entry in his blog , sums up the seemingly contradictory teaching author of Permission Marketing ‘(Active), and noting that not always play it big is best, even the most common advice provided by successful entrepreneurs.

The customer is not always right

“The goal is not to have more customers but maintained profits” ( Tim Ferriss , author, entrepreneur and consultant)

Not always is better, he reminds the author of books like ‘The four – hour workweek’ (RBA). In his attempt to get all the number of potential customers, many companies end up leaving it to those who direct their course, on many occasions by paths wrong . The lesson to be learned is that there are certain customers that are not worthwhile, so companies should get rid of them to focus on those who are not only economically profitable but also allow the company to evolve.

Do not be clever, who are the other

“Smart people know where their limits are. That’s why the smartest are often asking for help. The only reason I know a couple of things about the ‘marketing’ online is not because it is ready, but because he asked counsel. ” ( Neil Patel , Kissmetrics)

The founder of the company web analytics ensures that the reason why many do not dare to take the step of starting a business is because they feel they are not smart enough or think they know enough to make the sector. Nobody is born knowing, remember, and the key is to surround yourself with people who know more than you and can advise you. Intelligence does not have to be a distinguishing factor of a successful entrepreneur.

It offers solutions

“The ideas were aborted every day, not for lack of heart or desire, but by the lack of access to proper ‘gatekeeper’, the person who pulls the strings of the wallets.” ( Danae Ringelmann , founder of Indlegogo)

With this sentence, the young entrepreneur sums up why he decided to open his company , dedicated to seek funding for projects of all kinds. This is the problem she was having, so he decided to solve for itself and incidentally, for others. Remember, if someone is having a difficulty, it is very likely that many other people -your future customers- the same thing is happening.

Invest in what you know

“I’ve seen many people smarter than me to lose as much money as I have done. You know what I forgot? Invest in your own backyard, ie in what they do. They heard another sector was terrific and there were, and lost to the shirt “( Barbara Corcoran , Corcoran Group)

Entrepreneurial, now a star of American television thanks to the ‘Shark Tank’ program, remember that it is better to be a little conservative, especially if the alternative is a promising mirage. Beware forays into markets do not know.

Money is not everything

“Money is not the end. There is something deeper that drives the most successful people I know. There is a strong and burning desire to make a difference “. ( Marle Forleo , Marle TV and B-School)

In recent years, the mentality that the most important thing is to provide benefits to shareholders has prevailed over other considerations. Although the phrase refers to Forleo, more personal, emotional part of our work, the entrepreneur must not lose sight of their work aims to provide a service to citizens or solve a problem. And, incidentally, make money with it.