Uses of Online Food Delivery Apps and Services

In this digital world, internet has dramatically changed the face of online marketing. Its effectively providing it’s users a bunch of varieties. When they want any food item, they can simply use online delivery App services. This way of connecting buyers and suppliers creates a connective system in the world & has changed whole network like a cobweb.

By using an Online delivery service, it is possible to choose food according to our health measures and taste. These can’t be approached when usually we choose any stuff from specific restaurant.

There’re many other uses and benefits of using online food delivery services & Apps:

CULTURAL CONTEXT OF THE NEW CONSUMER

Society and its behavior are changing globally. We consider it relevant to provide the general context that is setting trends in food consumption, such as:

• The consumer is becoming increasingly  intelligent  to  choose options  that best suit their lifestyle.
• The  technology  is changing where, what and how we eat and category are migrating to the digital world.
• The urbanization has generated fewer spaces to live and, therefore, more  versatility in food formats.
• The  households with one member  will determine the future of the food industry and demand for more convenient services.

• Eating food is an  experience , the line between the POS and home delivery is increasingly blurred.

The  technology  is a key factor in the new consumerism, as it impacts on consumption patterns, including preferences packaging and nutrition.

Consumers have access to new benchmarks that set trends:  APPS , packaging, global information.

TOWARDS DIGITAL

• Smart Packaging
• Good nutrition
• Smart devices
• Smart Order

• Smart delivery

Consumers are constantly rethinking their needs, practices, and priorities.

Contemporary life is more demanding, full of tensions and this is how within a context of speed and stress, the search for good food becomes relevant.

FOOD DELIVERY becomes more relevant, due to these new ways of living.

• Before, ordering food at home was less feasible, more of a complication than a practical solution.

• Today, it has become a solution even for events or special family moments.
• FOOD DELIVERY joins new practices and lifestyle successfully.

ORGANIC LINK BETWEEN PHYSICAL AND DIGITAL: FOOD DELIVERY

They are not two worlds apart, they simply want to reproduce the experience through the digital world.

The world is amplified, not divided. FOOD DELIVERY users expect a 360-degree experience.

The digital experience that users seek in FOOD DELIVERY is equal to or better than that expected in a restaurant.

• Immediate access to the menu: graphic and simple.
• Customization of your dish: sauces, lemon, etc.
• Clarity in the order of your order.
• Delivery speed.

• Certainty about your order.
• Guarantee in taste.
• Good presentation of food.
• Same price as in establishment.

CHALLENGE

How to integrate the food offer to new trends when it seems that not all options are so compatible with  today’s food delivery  ?

THE AGE OF APPS

THE CONSUMER LOOKS FOR VARIETY IN A SINGLE APP

It is the era of digital intermediaries, specialized in the service they provide:

• They are facilitators who open the door to the digital world in various categories.
• They represent a solution that adds to the current demands and practices of practicality and quality of life.
• Within the FOOD DELIVERY channel, more and more establishments are joining these platforms, which gives these APPS greater strength to become the first search option for consumers, where they expect to find more and more brands concentrated there.

They provide multiple options to satisfy the craving

The consumer is looking for variety and is willing to risk trying new brands of food.

SUCCESSFUL APPS FOR FOOD DELIVERY

In Mexico, the use of applications and the realization of transactions from mobile devices are on the rise.

According to IAB Mexico, 82% of Internet users are willing to install new applications and, consequently, the volume of transactions in the Food / Food delivery category grew from 13 to 18% between 2015 and 2016, using apps from e-commerce such as RAPPI, UBER EATS or WITHOUT APRON.

What these data do not share is the information on the life expectancy of an application on the Mexican consumer’s mobile device, probabilities of use once it was installed, nor the contexts of success or failure.

An analysis of the success stories in FOOD DELIVERY apps shows us the following common factors:

• High brand recognition : strong digital communication strategy.
• Level of penetration and knowledge of the brand and service: trajectory and coverage.
• Operation infrastructure: distribution, IT systems, vehicle fleet.

FOOD DELIVERY

CHANNEL CHARACTERISTICS: SMART CHOICE TODAY FOR TODAY à THE CHANNEL HAS EVOLVED.

• The user usually LOOKS FOR INDIVIDUAL EXPERIENCES that allow him to achieve the MAXIMUM COMFORT AND COMFORT.
• THE RESTAURANT BECOMES A FACILITATOR: it must provide a whole circle of options that make life easier for the consumer, including FOOD DELIVERY
• TIME, A RARE AND VALUABLE ELEMENT: more efficient use of time: the key to success.
• TRENDING PRACTICE: it is increasingly common due to lifestyle (traffic, stress, etc.).
• SERVICE TENDS TO BE DIGITALIZED: it takes advantage of the new platforms to reach more public and they are also a solution for establishments that did not have this service.

ADVANTAGES OF BEING IN THE FOOD DELIVERY

• It is a solution so that businesses do not lose customers: both parties obtain benefits.
• It is vital to join this practice because people look for variety, different options.
• In addition to the trend of personalization, each diner can order what they most want.

The FOOD DELIVERY through the APPS becomes a magic lamp, in which a single click is enough and your wishes will be granted.

• The experience generates EMOTION in the consumer who is waiting to receive their order (as if it were a gift).
• So, despite being a channel that is increasingly digitized, there is a great area of ​​opportunity to provide 100% satisfactory experiences to users.
• And, on the other hand, there is still a large market for restaurant brands that want to enter this channel, and for this they are looking for a strategic partner to help them build brand value and service.