Social Media trends in 2020 for businesses

The changes in social networks are constant and revolutionary. Digital Marketing professionals have to be attentive to the news so that companies do not lose traffic or customers. That’s why you can’t miss the Social Media trends in 2020.

What technology will be among the Social Media trends in 2020?

Artificial intelligence and Chatbots are the best friends of the Marketing, Sales and Community Management departments. These new technologies allow us to automate a multitude of tasks, optimize marketing campaigns, manage data effectively and improve the user experience. That is why it is expected that they will be great Social Media trends in 2020.

User-oriented artificial intelligence

Experts says “Before, artificial intelligence was something almost science fiction. Today it is a viable solution, easy to implement and affordable. To be able to solve the doubts of a potential client through a chat automatically, and in parallel to be able to follow the conversation through your preferred social network and also (as sellers) see your Linkedin profile to learn more and guide you better about the solution that I need to consider it a great competitive advantage. ”

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According to a Hootsuite study, the growth of the chats has exceeded the objectives and by 2020, more than 85% of customer service interactions will be driven by AI robots.

Augmented reality and virtual reality

Augmented reality and virtual reality will become key elements in the marketing of the future. The arrival of 5G seems to indicate the moment when what seemed like science fiction concepts will become something tangible and in everyday use. Devices such as 3D glasses will be among the first to implement this technology. For marketing professionals, this will mean an exponential leap in the possibilities of the UX and it will be worth being a pioneer in the sector.

The Videos will continue to be a trend in 2020

The video will not lose momentum in the coming years and will continue to be one of the main Social Media trends in 2020. The community manager will have to constantly innovate and also be a content creator or content creator.

YouTube, which continues to be the reference platform for the consumption of audiovisual content, does not stop growing. Chance? I do not think so. Experts estimate that 80% of what we consume online will soon be video content.

“It is clear that the star content format will continue to predominate; the video. According to a study by the renowned Cisco company, it is estimated that in 2022 82% of all online content will be in video format. ”

But why now and not before? It is clear that video has always been an attractive format for users, but if we consider the quality of the media just a few years ago, the level of production of a video was much more expensive, nowadays anyone with a normal smartphone and an Instagram account can upload quality content.

Ehemeral content and User-Generated Content

Not only is audiovisual content fashionable, but it seems that there is a special appeal for the type of content that disappears after a certain time. It is the so-called ephemeral content. According to Entrepreneur, 200 million Instagram users use stories every month and have become an essential tool for any social media marketing strategy.

Following this type of new use of social networks, the consumption of ephemeral content, an increase in Social eCommerce is expected. Many companies are taking advantage of the daily and constant use that many make of social platforms, especially Instagram, to sell their products directly through the application. »

The cult of celebrity influencers is fading, and user-generated content (ordinary people) is taking its place. It is expected that this will be another of the main trends of Social Media in 2020. Users do not buy only products, but the experiences that are associated with them. If you create a community that falls in love with your audience you will attract more users.

TikTok and other social networks niche

Niche social networks are gaining importance, as they offer communities with common aspects and personalization, which attracts new users. This is also the reason for the growth of communities within networks, such as Women who travel.

The niches can provide more relevant content and less generic straw while promoting greater closeness between users and audiences and brands. They have the potential to offer a higher ROI or brands and to help them find and interact with more specific audiences for their messages.

TikTok is the new fashion social network, getting closer and closer to Instagram with some 750 million estimated users. Rafael Ruiz Ferrero tells us this about TikTok “I think it has a lot of potentials, especially from advertisers who want to reach a young target.”

Social Commerce is still strong

The relevance of Social Commerce and tells us how this Social Media trend will be reflected in some networks in 2020:

• Instagram: “without a doubt, his reign will be imposed as the year progresses. And we’ll see how long it takes to unseat his older sister: Facebook. I don’t think much. Every time I get more questions about how Instagram Shopping is installed. We wanted to buy on these channels! ”
• Facebook: “In parallel to Instagram, the store on Facebook is adding followers. Online stores know that it is a great ally for the sale of their products. And, the push of her little sister will make her add users. ”
• Pinterest: “Let me venture with this social network. I have no data to say that it will pick up, but thinking about Social Commerce, we cannot forget it. If your target and your theme fit with the Pinterest user profile and you also have an eCommerce, consider it in your strategy. ”
• LinkedIn: “ Social Selling and Employer Branding are two sales models that companies have more in mind. It seems that the digital transformation is opening up in them and they are already aware of their relevance for sales, in a B2B business model. ”

Other networks such as Facebook or Pinterest also have e-Commerce features: purchase buttons, links, and call to action, which will favor social purchases in 2020.

These platforms also favor the visibility of small brands, which use influencers to make themselves known. One more way to facilitate access to a social community full of potential buyers.”

The ease of direct purchase without leaving the ecosystem itself. Buy from WhatsApp, Instagram, or even within Google itself. The idea is to keep user data and control the point-to-point experience.