Augmented Reality in Marketing: A Game Changer for Your Business

With the start of 2023 related to new trends in the world of technologies or discoveries, we can put light on the impacts of Augmented Reality(AR) on all fields & industrial factors.  Besides this, Advertising is also one field whose prospects are as promising as ever. It offers new ways for different brands to get engaged with customers.

AR technology is being used by many companies like IKEA, Gucci, and other unique brands. It enables them to increase personalized experiences related to every user. Businesses are introducing many advertising solutions to find new ways to build positive user experiences. So, AR is becoming a mainstream line that allows its users to work within an immersive environment.  Here we will flash light on factors of how it works.

Augmented Reality & Advertising

Augmented Reality(AR) generates 94% higher conversion rates as compared to other ads this survey is done by Shopify. AR provides a lot of benefits to both audiences -who can use it to enjoy.

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Almost 65% of consumers are using AR to have fun. AR technology is being used in advertising or to create more interactive campaigns in a few other ways, some of which are:

• Virtual try-on: AR gives its customers virtual try-to-use products such as clothes, accessories, etc. It also offers a display of how the products would look before you purchase. 

• Interactive product demos: AR is also used to create interactive product demos, it allows your customers to learn more ideas about the product’s features to get benefits. 

• Google Ads: 3D images & augmented reality to the search engine’s results to provide its users a chance to examine objects and how they look before purchasing. 

• Gamification: AR is used to create games & experiences which allow customers to engage with a brand in a fun way. It helps you to build brand loyalty to increase engagement. 

• Location-based experiences: AR is also used to create local-based experiences, this allows customers to interact with a brand’s products. Like if a restaurant uses AR to create a virtual menu that customers can use to develop interaction by using smartphones. 

• Storytelling AR can be used to tell interesting stories to capture customers’ attention. For example, a tourism company can use AR to create an interactive tour or an interesting way to tell a travel story. It allows customers to explore the location most engagingly.

Best Way to use it

An important benefit of AR advertising is its ability to offer its users a customized experience that is based on their behaviors. This process can be done by using mobile apps. Moreover, AR advertising can help you to cover the gap between the online and offline worlds. It can create interaction with products and brands in real-world environments. Here are a few important examples:

Marvel AR

The first one is Marvel AR, which is a newly launched app by major comic book publishers. This is a greater way to display technology as it allows the reader to receive original sketches, voiceovers & creation insights.

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It can also be watched on a touch screen. This app also allows a visual product to come alive.

IKEA Catalogue

IKEA catalogue has been given the augmented treatment where readers can use their smartphone to unlock extra content. There is no need to have a physical version of the catalogue when an online version would do.

Starbucks Cup Magic

Starbucks, the coffee company which appears on nearly every corner of every major city, has released its own augmented reality campaign. cup magic at the end of 2011.

Pepsi

Pepsi sells a brand that comprises a sugar drink that sounds good. So naturally, their marketing strategy reflects their brand image.

Wrapping up

Marketing media is constantly going through many changes. You need to adopt all these changes to  differentiate among the crowd & to make your appearance unique. With the help of Augmented Advertisement, you can craft new marketing strategies to engage your customers, build value, and increase conversions.

Augmented reality-based training is used in different job training scenarios across different fields. In the coming years, AR training will encompass more industries & business niches.