E-Commerce forecasts and trends for 2020
E-Commerce continues to scale positions and has already become the preferred shopping method for consumers, especially for younger generations. According to the most recent studies, 2020 comes with great advances in this sector since the introduction of 5G as the implementation of artificial intelligence. And, it is expected that in 2020 45% of eCommerce revenues will come through mobile devices. Next, we comment on the eCommerce trends for 2020.
Augmented reality and virtual reality
Augmented reality allows buyers to integrate products into user environments so that they can feel they have the product in their hands. Ikea, for example, launched an app that, with it, users could see how the chosen furniture would look like in their home.
In this way, buyers get a more accurate idea of the product without having to work too hard to imagine how everything will look. This technology will be one of the eCommerce trends for 2020 that will force companies to use it to reach the public as realistically as possible.
More and more people are accessing online stores through a smartphone, just as more and more transactions are made through mobile phones. And, is that mobile applications are becoming more important over time. Users find more products in the apps than in the mobile browser and 5G networks are expected to be available by 2020, which will expand the possibilities of the eCommerce sector. Thanks to the download speed, the possibilities in terms of audiovisual content and augmented reality can reach dimensions never seen before.
One of the eCommerce trends in 2020 will also be Artificial Intelligence. On the one hand, the algorithms used to allow a system controlled by a computer to be able to adapt its analysis and the corresponding behaviors obtained from a database or sensors. Thanks to AI, the eCommerce pages will be able to offer a better experience to buyers based on their shopping habits and existing information and would correspond to the “recommendations for you” sections that can already be found on many pages of the Internet. To achieve this, they rely on previous purchases or the most visited items.
In 2020, it will be one of the main methods to obtain customer information, information that will allow, on the one hand, send personalized offers and on the other hand, collect data through big data. Besides, chatbots will also serve as purchase assistants that will guide the customer throughout the process.
Looking ahead to 2020, chatbots are expected to operate in more than 85% of customer service centers, which invites us to design a valid and effective system of contact with users.
It will be an indispensable channel in any customer service strategy. Each time we demand more immediate attention to the need to solve our doubts instantly. We live in an era of immediacy, and electronic businesses that are able to deliver this service and offer rapid response will generate a higher sales volume.
Different studies estimate that in 2019 more than 50% of internet searches have been carried out by voice and it is expected that, by 2020, these sales will increase, therefore, it is important that eCommerce be informed about it and prepared to apply it If you don’t want to be left behind.
The opportunity presented by this trend is the optimization of the voice channel to generate positioning and brand visibility in voice search engines. This Digital Marketing technique is known as voice SEO.
Cryptocurrencies as the payment method
As we already mentioned, cryptocurrencies and blockchain will be a trend in 2020. And, since next year, many eCommerce will incorporate cryptocurrencies as a payment method for web pages. Offering this payment option in your eCommerce will benefit you since you will make a difference and you can win that part of the target audience.
The video is the format that generates more trust among customers and 37% more conversions occur thanks to them according to reports. Depending on the sector you are dedicated to, it will be easier and more convenient to create small illustrative videos of the products. If for any reason, you cannot include videos of each product, we recommend that if you include the odd video to your web page, in order to strengthen your brand image and customer confidence.
Zoila says that one of the eCommerce trends for 2020 will be to have tester stores, a new physical store business model that will be linked to eCommerce with a lot of prominence’s, where the customer can see, touch and test the products before buying them.