How to do Content Marketing If You’re Dead Broke and Bad at Writing
Content marketing is what will set your company or your business aside and makes them stand out from the crowd in a positive manner. But what happens when you are dead broke and do not afford to invest a lot of money into advertising, or on the other hand, you are bad at writing. Can you still do content marketing? If the answer is yes, then how can you? If you want to find the answers to these questions, then make sure to stay tuned and to keep on reading.
Set Your Niche
The first step towards efficient and cost-free marketing is finding your niche. Think about statistics, who your potential or future clients are, what their age is, what their gender is, what their interests are, how can your product help solve their problems and so on and so forth.
Only after you have successfully identified your niche can you start advertising for the right segment of people. Do not waste your resources while marketing for the wrong type of people. Find your niche and only after you do that, will you get in touch with other similar creators and potential clients.
How Bad Can You Really Write?
You are not writing poetry. You will not become the next George R. R. Martin any time soon, nor do you need to become like him. You are writing blog posts, not the next Game of Thrones book. Your writing skills are not as bad as you think they are. At least, not for this type of writing.
So, even though you might feel intimidated at first, with a little bit of practice you will get the gist of writing for blog posts. The key is to keep on practicing. Ask for feedback. Do not stray away to ask for sincere opinions, from your readers, but also from your family, friends, or other acquaintances you might have.
There Is Plenty of Fish in the Sea
There is plenty of fish in the sea is a nice way to say that there are more means of creating content except for writing. Yes, you might think that you are not a good writer, nor do you want to be one, but you might be a talented photographer or videographer.
In other words, you might be able to create content which is appealing and engaging to the audience using other creative means of expressing besides writing, such as visual or audio art.
Instead of struggling to come up with a creative text use an image. After all, you know what they are saying, a picture is worth a thousand words. You might have just found an alternative for writing those 1000 words blog posts.
Connect and Engage
Another great tip when marketing your business is making use of social media and all the platforms it has to offer. Yes, blog posts were the deal when it first started, but the business has increased so much that it had moved and spread across other platforms such as Instagram, Facebook, Snapchat and others.
You want to make sure that you create an account for each and every one of your platforms and share your posts on all of them. This will help drive more engagement and bring in more people interested in what you have to offer. And if you are using the blog to write your posts, use Instagram where the images matter more and share a photo of your product.
To sum everything up, with social media available is it as if you almost do not even need money or writing skills in order to do content marketing. Almost, so keep in mind the previous tips as well.